Website Terms & Conditions

Effective Date: 2 March 2024

These Terms and Conditions ("Agreement") govern your use of advertising services provided by Brower Marketing Group, LLC, also operating as BMG Leads ("BMG", "we", "our", or "us"). By submitting an order, making payment, or using our services, you ("Client," "User," or "Agent") agree to be bound by the terms of this Agreement.

1. Scope of Services

BMG provides advertising strategy, setup, and management services, primarily on the Facebook/Meta Ads platform. Services may include ad creation, campaign optimization, landing page integration, and CRM automation. BMG does not sell leads and does not guarantee any specific results, number of leads, or conversion outcomes.

2. No Refund Policy

All purchases are final. Due to the nature of advertising and the time-intensive strategy, creative development, and platform setup involved, no refunds will be issued for any reason once services have begun, including but not limited to:

- Ad campaign creation or launch

- Accessing assets or platforms

- Time spent on consultation or onboarding

- Performance-related concerns

This policy applies regardless of ad results or lead quality.

3. Ad Spend Responsibility

All advertising spend is paid directly by the Client to the advertising platform (e.g., Facebook/Meta). BMG does not bill for ad spend and is not responsible for any billing issues, card charges, payment failures, or advertising platform disputes.

- The Client must ensure a valid payment method is connected to their Facebook Ads account.

- The Client is solely responsible for all advertising costs incurred via their advertising accounts.

4. Lead Disclaimer

BMG does not sell leads. We are not a lead vendor and do not guarantee the quality, volume, or responsiveness of any inquiries generated through advertising. As such:

- We do not offer lead refunds, replacements, or credits.

- All results are subject to market conditions, budget, targeting, and ad platform behavior.

- Leads generated through ads remain the responsibility of the Client to follow up, nurture, and close.

5. Client Obligations

The Client agrees to:

- Provide accurate business and billing information.

- Maintain access to advertising accounts and grant necessary permissions to BMG.

- Remain compliant with Facebook/Meta's ad policies and terms of service.

- Respond promptly to requests for assets, approvals, or strategy input.

BMG is not liable for delays or underperformance caused by lack of cooperation, delays in approvals, or restrictions on advertising accounts.

6. BMG Obligations

BMG will:

- Routinely monitor campaign performance, including lead volume, cost per result, and ad engagement.

- Make ongoing adjustments to audience targeting, budgeting, and campaign structure to improve performance.

- Test and replace creatives (ad copy, images, videos) based on ad performance trends.

- Maintain active communication with the Client for major changes or recommendations, when necessary.

BMG provides advertising management services with a focus on data-driven optimization, but does not guarantee performance or lead outcome.

7. Billing & Cancellation Policy

All services are billed on a monthly basis, starting on the original date of purchase. The billing cycle will automatically renew on the same calendar day each month until services are canceled in accordance with the terms below:

- To cancel, the Client must provide written notice via email to [email protected] or by SMS by sending the word CANCEL to 833-537-1011.

- Cancellation will only take effect once BMG has replied in confirmation.

- It is the Client’s responsibility to ensure they have received confirmation of cancellation before their next billing date to avoid being charged for the upcoming month.

California Compliance Notice:
In accordance with California Business & Professions Code § 17600 et seq., by authorizing recurring billing, you consent to automatic charges on a monthly basis. You may cancel at any time as described above. We will notify you of any material changes to pricing or terms at least 10 days in advance.

8. Creative Ownership & Usage Restrictions

All advertising creatives, copy, landing pages, ad structures, videos, and graphics created by BMG or BMG Leads remain the sole intellectual property of BMG.

- These materials are licensed for use only during an active service term with BMG.

- Clients may not copy, reuse, download, distribute, or repurpose any creatives without express written permission.

- Unauthorized use or duplication of creative materials will constitute a violation of intellectual property rights and may result in legal action.

9. Campaign Deletion Upon Cancellation

Upon cancellation or termination of services, all ad campaigns, assets, automations, and related integrations managed or created by BMG will be permanently removed from all platforms. Access to these campaigns or assets will no longer be available.

10. Limitation of Liability

To the fullest extent permitted by law, BMG shall not be liable for any indirect, incidental, consequential, punitive, or special damages, including but not limited to loss of profits, loss of data, or interruption of business. Our total liability to you shall not exceed the amount paid to BMG for services rendered in the past thirty (30) days.

11. Compliance with Advertising Laws

The Client is solely responsible for ensuring their business, services, offers, and disclosures comply with all applicable federal, state, and industry advertising laws and regulations, including but not limited to:

- FTC advertising guidelines

- TCPA compliance for SMS/telemarketing

- California privacy and advertising laws (e.g., CCPA, BPC §17500)

- State-specific regulations governing insurance, financial products, health claims, or real estate (if applicable to ads)

- Disclosures required under CAN-SPAM and GDPR (if using email marketing through our system)

BMG does not accept responsibility for compliance violations resulting from the Client’s business practices or ad content approvals.

12. Changes to Terms

BMG reserves the right to modify these Terms and Conditions at any time, with or without notification. Continued use of our services after such modifications constitutes your acceptance of the updated terms.

13. Governing Law

This Agreement shall be governed by and construed in accordance with the laws of the State of California, without regard to conflict of law principles. Any disputes arising out of this Agreement shall be resolved exclusively in the state or federal courts located in Orange County, California.

By submitting payment, signing this agreement, or using our services, you acknowledge that you have read, understood, and agreed to all of the terms stated above.